Ads that feel a little too relevant have everyone suspicious. Here is what is really tracking you — and how much of it a VPN can stop.
Most eerily accurate ads come not from a microphone but from relentless tracking: location history, app data, browsing patterns and shared advertising profiles stitched together across services.
Take back some ground
Audit your app permissions, limit location access, and reset your advertising identifier. A VPN hides your IP address and encrypts your traffic, cutting off one of the biggest signals used to follow you around the web.